A result of the increasing importance of one’s digital or online reputation has been the creation of the online reputation management industry. Online reputation management firms as their name implies help a client manage their online reputation and fix it to an extent if it becomes damaged or tarnished.
Digital reputation management firms have several tools at their disposal to boost a person’s reputation. They can for example use search engine optimization to move positive and neutral content to the top of search engine results. This makes it more likely that people searching for a company will see mostly positive results instead of scandals or lies spread about the company.
Creating new, legitimate positive content on the web is another tool that a reputable online reputation management has to boost a reputation. This can involve creating, optimizing and publishing company blogs and publishing press releases on the web. It can also sometimes even getting real newspapers and media outlets to air stories about the company.